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The Story of Keep Calm and Carry On

Posted By Guru4Travel on Mar 07, 2018 at 1:21AM

You've seen ‘Keep Calm and Carry On’ everywhere!

But did you know that the whole Keep Calm phenomenon began in an Award Winning secondhand bookshop in England - Barter Books?

In 2000, one of the owners of Barter Books, Stuart Manley, was going through a box of dusty old books bought at auction. At the bottom of the box he saw a piece of paper. He took it out, unfolded it, liked what he saw, and showed it to his wife, Mary. Mary liked it, too. In fact, she liked it enough to have it framed and put up near the shop till.

It would prove to be one of the most important finds Stuart and Mary ever made.

This is their story.

In a bizarre twist of fate however - a poster that was meant to unify the British, created division as an entrepreneur decided to trademark the text in 2011. While rejected in the UK, the phrase was accepted for trademark in Europe and it was only through the the efforts of the Barter Books team that it was contested to be available for everyone to use.

Find out more about Barter Books <here>

Barter Books

Alnwick Station,

Wagon Way Rd,


NE66 2NP



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