Monochrome hotel and art installation without room numbers or key
No central reception area. No room key. A black-faced lift, taking you to a black corridor with black doors. No room numbers. Clicking a button on the iPhone offered for use during your stay lights a screen next to your room – and the door opens.
Taking styling queues from cult 1966 movie Blow Up, the old brewery complex has been transformed into a combination of the Art hotel with stylish shopping arcade, dance centre and the contemporary gallery Art Station 5050.
Welcome to the monochrome world of Blow Up Hall 5050
Winner Hotel Technology of the Year - European Hospitality Awards 2012
Rooms and Facilities
Bedrooms conform to a monochrome theme, sharing key features such as angular furniture, good-sized bathrooms and rainfall showers. Amenities include a rotating Bang & Olufsen flat screen television at the foot of the bed and an iPod docking stereo.
Without a central reception desk, the iPhone acts as a virtual concierge, aimed to provide information on activities and things to consider locally.
The 50 50 notation reflects the philosophical foundation of all of Kulczyk’s ventures - where art is the 50% core, with the remainder a complimentary element – in the case of the hotel, pleasure.
Modern art adorns the walls, including a Lozano-Hemmer’s interactive centerpiece, which takes video images, replaying them as pixilated images on a giant screen.
The hotel bar and restaurant are understandably considered a trendy focal point for locals and residents alike.
Halfway between Berlin and Warsaw, the hotel is less than 10 minutes walk from the Old Market Square, which is a lively area offering a wide selection of bars, restaurants and cafés next to the 16th Century city hall. The hotel is 10 minutes from the central train station and around 20 minutes by car from low-cost airline served Poznań Lawica airport.